The CITIZEN / Hand to Hand Story

Art Direction / 2023

人生に永く寄り添うブランドThe CITIZEN。和紙文字板を作る徳島県の藍染工房や、時計組立を担うマイスターなどそれぞれの作り手の「手」を題材に精密に造り込まれた時計の裏側に潜む、開発者たちの匠の技や思いにフォーカスを当てたコンテンツ。
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The CITIZEN is a brand that will stay with you for a long time. The craftsmanship of the developers hidden behind the precisely crafted watches is based on the ``hands'' of each maker, such as an indigo dyeing workshop in Tokushima Prefecture that makes Japanese paper dials, and a master who assembles watches. Content that focuses on thoughts.
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Art Direction, Design / Hikaru Hashida
Movie, Photo / Yohei Ono 
Copy Writer / Norimitsu Korekata
Music / Heima
Web Design / Natsuko Miyazaki