Yaechika Renewal

Visual Identity, Sign, Motion Design / 2022

東京駅八重洲口の地下に位置する商業施設「Yaechika」のVI計画をリニューアル。
かつてこの地に架けられ、人々の往来を支えてきた八重洲橋に
現在のYaechikaの姿を重ね合わせ、橋をモチーフにロゴ・施設サイン・ロゴモーションなどを制作。
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Renewal of the VI plan for Yaechika, a commercial facility located underground at the Yaesu Exit of Tokyo Station.The Yaesu Bridge, which once crossed the Yaesu Exit and has supported people's traffic, was superimposed on the current Yaechika. We created a logo, facility signage, logo motion, etc., using the bridge as a motif.
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Art Direction, Design / Hikaru Hashida
Movie / EDP graphic works
Photo / Rui Hosokawa
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​’23タイポグラフィ年鑑入選